Born from Passion

Since its inception in 2019, HoosierA1 has been steadfast in offering a wide array of vintage Indiana University merchandise to both students and alumni. Whether you're in search of an exceptionally rare historical find or simply looking for the perfect gameday attire, HoosierA1 remains your premier choice for all things IU. We take great pride in curating unique pieces that celebrate the rich legacy of Indiana University, and it’s our mission to share that passion with our community.

We are deeply grateful for the support of our loyal customers, whose enthusiasm and love for IU drive us every day. Your continued trust and dedication have allowed us to grow and expand, and we couldn't do it without you. Whether you've been with us from the beginning or are a new supporter, we sincerely thank you for choosing HoosierA1. Your commitment to preserving and celebrating Indiana University's storied history inspires us to continue delivering the very best in vintage IU merchandise.